It's basically about work and what if it conflicts with your principles. It's a very interesting article and you should all read it.
MY 2 pence worth on this is that I am here to do the job, no matter what the brand is, my job is to make sure I do good by my client.
So where is your moral stand point
Well nowhere, we are all in a situation of put up and shut up unless you're willing to open your own shop.
"Advertising is a heart and soul business, you've got to have passion for everything you're working on'"There's a lot of truth in this quote. So I suppose the key is to find the right company with the right brands, that share your ideals.
Stephen Woodford, chief executive, DDB London
For some of you guys this is all crap so what do you do to stay interested?
I'll follow this post up later but for now your thoughts would be good.
1 comment:
I think I'd find it hard to work for a client in an industry I didn't believe in. I'm sure, if it was a tight month, my morals could be compromised a little, but I'd like to think I wouldn't do an ad campaign for the BNP (for example). I'm lucky not to have been tested so we'll see what happens...
The 'worst' I've has is compromising my work for clients with set execution ideas I don't think are good enough. But they just stay out of the portfolio!
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