Your agency and you

Should we question loyalty

Well should we, when I ask this it's more directed In the work place.

I for one am commited to my company (not 100% but that's just experience for you) but how commited is the company to you.

How do you define a companies loyalty in you?

Some of the answers I've heard back are:

• Training
• Pay
• Promotions
• Involvement in company affairs
• Parties

All of these replies are based on selfish needs which I'm not against, infact all of these are valid needs and will benefit both sides in terms of skills and moral. But with everything going on a lot of these are only dreams, a lot of these don't even exist in 2009 due to budget freezes.

The only option that's left that we can do is to involve our selves more in the company, basically stuff that is beyond our own capacity. None of us want to lose our jobs or be in constant state of fear of losing our job. Or may be you're in the position where you want to learn more about the agency beyond your own department, either way this is a time to get into the areas you want to learn.

I for one love working on pitches and what interests me about pitching is also the process of getting new business, also doing spec work is also an interesting way of keeping your ideas flowing.

On top of this you should think about it this way, you'll have a direct hand in shaping the agency you're at, you'll get more business savvy.