The perfect brief

After a month of mediocre briefs I thought it would be worth writing one about what defines the perfect brief (may be just for me but it might work for some of you too).

Firstly the length of the brief is quite important, for me the shorter the brief the better but that may be because I have a low attention span but also no one wants to read a novel during a briefing.

Keep it short and to the point.

Secondly the content, obviously this is very important but often briefs are cluttered with information that lacks any type of relevance to the final task.

Finally the Proposition, easily the most important.

What's the best brief you've ever had and how many bad briefs do you have, would like to hear from you guys.