Spec work but not as we know it

You're a creative, you want a good book with good brands to show off your creativity.

What do you do?

Create a spec book of course, but what do you do if you're a company?

Well ask FP7, they created an ad for Samsung (below), what's so weird about that? I hear you say.

Well a few things, lets list them shall we:

1. Samsung isn't their client
2. Samsung didn't know about this ad's existence
   
3. They (FP7) spent money to run the ad
   
4. They (FP7) then entered it into the Dubai Lynx Awards (resulting in picking up two golds and a silver specifically for Samsung work, as well as winning the agency of the year)
   

On top of all that they ran the ad in Lebanon which is a 50% Christian country, the exact quote about this ad was that it's "an attack against Christian symbols", smooth move boys.

Any way read the article here.

Cannes 2008

Well Cannes is finally over and viewing some other peoples view on this years festivals, well they are mixed. Some with the view that its rigged mostly because UK won very little others felt it was less than inspiring.

Either way the results in certain categories were of no surprise to me.

So here they go

Cyber Lions Grand Prix - UNIQLO - UNIQLOCK
Comes as no surprise really, it's an amazingly simple and highly creative way to show off your brand in the most elegant way.

Interactive agency of the year - LEAN MEAN FIGHTING MACHINE (London)
Well enough said really

INTEGRATED GRAND PRIX - Mccann - HALO 3
Halo3 was one of the most anticipated releases and the campaign that went with it didn't disappoint. Well deserved I think.

Film Lions - Cadbury's Gorilla
That's another one to add to Juan's cabinet. Where does he get space???

Well that's it for another year.