Quote from Tequila on the Hamilton hate site

Taken from the Guardian

Yesterday TBWA's corporate website in Spain was still running a page boasting of the success of pinchalaruedadehamilton.com which it said had received almost half a million hits from 139 countries.

The company said the site had been set up to support Alonso.

"It was absolutely necessary to set up a microsite supporting the Spanish champion," the TBWA site said, referring to Alonso. "That is why it has been such a spectacular success."

Sounds like crap to me; this site should've been moderated and any excuse to convince you otherwise is just irresponsible.

What's more is what the hell is the deal singling out Hamilton especially after the problems over the Spanish Grand Prix.

To me all this says is that in order to promote Alonso they need to belittle Hamilton which to be honest is the wrong way to go about promoting anything. It shows weakness and desperation. I hope the PR people for Alonso will think very carefully about new activity as anything they do that's detromental to Hamilton will just give him more public support.

The Spanish are at it again!

Well to say all the Spanish is a bit of a genralisation but I'm not sure how else to put it.

What the Spanish have done this time is to create a site called pinchalaruedadehamilton (burst Hamilton's tyre). It nearly 20,000 comments, many of them derogatory to the McLaren driver.

Fortunately the site has been removed.

So now to tie it back to the industry rather than just a mindless rant about it being wrong.

The domain name is registered by a marketing company called Tequila Spain(naughty slapped wrist will becoming from Omnicom).

A note says the website is not responsible for the comments made on it.

Time for change?

I'm not a big fan of people remaking ads but this one is quite well done.



Courtesy of the Barbour

Be prepared!

I've been a bit busy lately so I haven't had as much time to update the blog as I would've wanted. But if I wasn't then I probably wouldn't have had the idea to write this post in the first place.

Any way, the post is about being prepared for meetings and spending the time justifying you ideas, people in the industry will know at least one account manager/director which asks every question under the sun about your idea. This isn't a bad he/she is just covering all the bases that the client may query.

If you're not prepared to do this then go and become an artist, then you don't need to justify anything apart from to yourself.

I found that coming up with rationales for ideas is a bit of a pain on paper but in a conversational scenario it's a lot easier. Obviously a lot of us tend to choose visual or copy routes based on gut feeling but "I think it looks/sounds good" just isn't going to fly with some clients.

I think what I am getting at is look for the deeper meaning in why you came up with the idea. You know it's great now figure out why (colour, tone, target, etc.), this is what will give your accounts team the confidence to sell your idea if you can't sell it yourself.

what?!

Has Fallon lost the point.

The latest spot for Bravia incorporates the bond theme.



What do you think?

A night at the AdEater - Verdict

So what's my view on last night?

Well very mixed, it started out OK, the opening acts were a bit weird and unnecessary I thought but still a little entertaining.

In all I thought the format was good but it was let down by by a couple of idiots throwing stuff at the screen and blowing party whistles. I expected it to be a bit more of a serious event celebrating the best our industry had to offer but it ended up being a complete joke.

It reminded me of being at a children's party with no organiser. It didn't help that the opening act encouraged people to be rowdy.

The whole event was a farce, I wont be attending another.

Not the best ad placement ever.

This poster was spotted in Stockwell station a few days ago, it promotes the movie "Righteous kill" with the strap line "there's nothing wrong with a little shooting as long as the right people gets shot".

Not the smartest placement considering the Jean Charles de Menezes incident at the tube station.