This week has been a tough week (and it's only Wednesday) with creative deployment right on the drop date of ad circulation there was very little room for error.
Well anything that could've gone wrong did go wrong, client with last minute copy amends, branding with last minute tweaks, basically anything that could go wrong actually went wrong.
Anyway that aside we finally got the creative signed off and all we needed to do was convert the creative to a format that could be served in airports and tube screens.
We ended up outsourcing the conversion to an external company (not sure if I should mention them but if you ask I wont lie). The results were awful, and I mean awful. We ended up going back and forth around 4-5 times before they replied with "that's as good as it's going to get"
This pissed me off on another level, what the fuck !!!
"that's as good as it's going to get", who the hell says that?
I ended up learning how to use quicktime pro in 6 hours and finally ended up with the quality that we expected. But what I will say is that in this economic time it's probably wise not to be lazy and fob off you clients.
Wednesday, 15 April 2009
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