Talk to media planners
Media planners hold the key to getting your creative out there.
They essentially hold the budget to what you want to achieve creatively, for all the flamboyant executions you may come up with, it's going to cost money, so having a media planner as a friend is not a bad thing especially when you trying to convince them that your way is the right way.
In addition to this they know exactly what units work and what new technology is out this hopefully will get the most out of your creative.
Next post on online will be strategy
Monday, 23 June 2008
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