Would you add UNIQLO to your top brands?

Following a post from scampblog I decided to post who I thought would be a great brand to work on and I choose UNIQLO.

You got to love what UNIQLO has done in the last few years. Especially when you think how it was perceived before it expanded to Europe. Friends in Japan tell me the brand was perceived as awful in quality and design (Like M&S in the 90s). But you have to admire how they've turned it all around.

With the D&AD success 2008 where they won black they are once again doing something mind blowing online with a microsite promoting bra-tops which they call research entertainment. This is a simple site with real feedback from real people, it's actually reminds me of the Dove campaign but you have to love the simplistic execution.

If you're intrested have a look at the TV commercial.