CDP (Collett Dickenson Pearce) will be rebranded to Dentsu London in the new year in a bid to boost the Japanese company's profile in Europe.
Once one of the jewels of advertising, CDP created some amazing ads for the likes of Hovis, Hamlet cigars, Heineken and Fiat.
There was a recent documentary on the BBC celebrating CDP's acheivements call "Men from the agency", you should all go and watch it if you're not familiar with the exploits of the once great agency.
The agency have produced some of the biggest ad men in the industry, take a look here.
Here are some personal favourites enjoy.
Hovis
Hamlet cigars
Cinzano
Thursday, 2 October 2008
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