Time called on CDP

CDP (Collett Dickenson Pearce) will be rebranded to Dentsu London in the new year in a bid to boost the Japanese company's profile in Europe.

Once one of the jewels of advertising, CDP created some amazing ads for the likes of Hovis, Hamlet cigars, Heineken and Fiat.

There was a recent documentary on the BBC celebrating CDP's acheivements call "Men from the agency", you should all go and watch it if you're not familiar with the exploits of the once great agency.

The agency have produced some of the biggest ad men in the industry, take a look here.

Here are some personal favourites enjoy.



Hovis


Hamlet cigars


Cinzano

TV justified

After my post yesterday about TV I had a discussion with a a good friend of mine Yutaro Kojima who is a CD at Dentsu Y&R.

Our discussion revolved more on the trust of mediums.

TV is a supply and demand issue. TV channels are finite and web pages are not.

Governments and corporations spend significant effort to regulate the TV content. But the web goes fairly unchecked. People trust the TV more and hence the value of broadcast goes up.

The equity on the web cannot be purchased like media. Web creators have to try much harder to earn that equity to be invited to people's lives.

When discussing the effectiveness of online advertising

Most of the sites that can charge money for banners borrow equity from traditional media functions...like TV, news agencies, TV stations etc. Yahoo almost looks like an exception, but they too attract people by buying content from places like AP news. The only true exception (in my opinion) is Google.

I would like to thank Yutaro for giving me permission to place this up but now another question comes to mind now.

• How many of you trust Web
• How many of you trust TV
• What would it take for you to trust the web

One very interesting point is that online advertising doesn't get regulated like TV does, does this need to come into effect, is there a need for ASA (advertising standards agency) to have a presence online.