Friday 28 November 2008

Friday 21 November 2008

Tuesday 18 November 2008

The moral test

There's a very good article in campaign magazine this week about the morality of the advertising business called "Adland's moral maze".

It's basically about work and what if it conflicts with your principles. It's a very interesting article and you should all read it.

MY 2 pence worth on this is that I am here to do the job, no matter what the brand is, my job is to make sure I do good by my client.

So where is your moral stand point

Well nowhere, we are all in a situation of put up and shut up unless you're willing to open your own shop.
"Advertising is a heart and soul business, you've got to have passion for everything you're working on'"
Stephen Woodford, chief executive, DDB London
There's a lot of truth in this quote. So I suppose the key is to find the right company with the right brands, that share your ideals.

For some of you guys this is all crap so what do you do to stay interested?

I'll follow this post up later but for now your thoughts would be good.

Monday 17 November 2008

The John Lewis Christmas spot



Created by Lowe London

Features the 1963 hit From Me To You, apparently it's the first time a Beetles song has been used for commercial purpose.

Not sure how true this is but it's what I heard

Image of the day

Thursday 6 November 2008

My favourite Obama ads

Obama is president elect and congratulations to him.

He is a great speaker that instils the confidence in a nation which has been lost, he is a powerful character with the personality you want to like. So congratulations Mr President.

But some people want to put him down many of which the arguements don't really make sense, especially the ones with racial conatations. One of the more valid one are that he bought his way into the white house which could be a valid point as he spent double the amount the opposition did (not bad for some one that had no money), but boy did did he do it in class.

Here's a selection of my personal favourites from the campaign

TV/Viral Obama campaigns








CNNBC Video customiser

DipDive documentaries

Here's a generic piece I particularly liked

One word to describe the result - NY Times

Monday 3 November 2008

Quote from Tequila on the Hamilton hate site

Taken from the Guardian

Yesterday TBWA's corporate website in Spain was still running a page boasting of the success of pinchalaruedadehamilton.com which it said had received almost half a million hits from 139 countries.

The company said the site had been set up to support Alonso.

"It was absolutely necessary to set up a microsite supporting the Spanish champion," the TBWA site said, referring to Alonso. "That is why it has been such a spectacular success."

Sounds like crap to me; this site should've been moderated and any excuse to convince you otherwise is just irresponsible.

What's more is what the hell is the deal singling out Hamilton especially after the problems over the Spanish Grand Prix.

To me all this says is that in order to promote Alonso they need to belittle Hamilton which to be honest is the wrong way to go about promoting anything. It shows weakness and desperation. I hope the PR people for Alonso will think very carefully about new activity as anything they do that's detromental to Hamilton will just give him more public support.

Saturday 1 November 2008

The Spanish are at it again!

Well to say all the Spanish is a bit of a genralisation but I'm not sure how else to put it.

What the Spanish have done this time is to create a site called pinchalaruedadehamilton (burst Hamilton's tyre). It nearly 20,000 comments, many of them derogatory to the McLaren driver.

Fortunately the site has been removed.

So now to tie it back to the industry rather than just a mindless rant about it being wrong.

The domain name is registered by a marketing company called Tequila Spain(naughty slapped wrist will becoming from Omnicom).

A note says the website is not responsible for the comments made on it.