Below is a video for an electronic magazine produced by Esquire, it contains electronic ads which I think are quite cute.
The editor of esquire seems to think this is the future but how sustainable is an electronic monthly magazine or am I just not getting it, surely future development of eReaders would be a more viable option.
Enjoy
Tuesday 16 December 2008
Sunday 7 December 2008
45 minutes with Sir John Hegarty
On Tuesday 2nd of December I attended the "The importance of Taste in marketing" With Sir John Hegarty hosted by APG (Account Planning Group)
I found this to be a very intresting presentation it wasn't anything like I had expected and although it was set up by APG the presentation wasn't purely based around planning.
The guy is a god people, if he speaks the least we can do is listen. And to be honest I'm a bit of a fan boy and who could blame me, one of the greatest CD's that started 3 of the top 10 agencies in the world is nothing to be sniff at.
Any way I digress. The presentation was about a few things recession, start ups and digital.
I enjoyed the segment about about brand taste and trust, I'll write something about it tommorow as I think it deserves a post on it's own and it's also getting late.
To end a lot of what was said is the basics in our industry but some times we need a reminder about not complicating an idea, execution or strategy and unfortunately we are all guilty of it at one point or another.
Wonder why it need to be said out loud to remind us
I found this to be a very intresting presentation it wasn't anything like I had expected and although it was set up by APG the presentation wasn't purely based around planning.
So why did I go if I'm not a planner.
The guy is a god people, if he speaks the least we can do is listen. And to be honest I'm a bit of a fan boy and who could blame me, one of the greatest CD's that started 3 of the top 10 agencies in the world is nothing to be sniff at.
Any way I digress. The presentation was about a few things recession, start ups and digital.
I enjoyed the segment about about brand taste and trust, I'll write something about it tommorow as I think it deserves a post on it's own and it's also getting late.
To end a lot of what was said is the basics in our industry but some times we need a reminder about not complicating an idea, execution or strategy and unfortunately we are all guilty of it at one point or another.
Wonder why it need to be said out loud to remind us
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