Spec work but not as we know it

You're a creative, you want a good book with good brands to show off your creativity.

What do you do?

Create a spec book of course, but what do you do if you're a company?

Well ask FP7, they created an ad for Samsung (below), what's so weird about that? I hear you say.

Well a few things, lets list them shall we:

1. Samsung isn't their client
2. Samsung didn't know about this ad's existence
   
3. They (FP7) spent money to run the ad
   
4. They (FP7) then entered it into the Dubai Lynx Awards (resulting in picking up two golds and a silver specifically for Samsung work, as well as winning the agency of the year)
   

On top of all that they ran the ad in Lebanon which is a 50% Christian country, the exact quote about this ad was that it's "an attack against Christian symbols", smooth move boys.

Any way read the article here.

The perfect brief

After a month of mediocre briefs I thought it would be worth writing one about what defines the perfect brief (may be just for me but it might work for some of you too).

Firstly the length of the brief is quite important, for me the shorter the brief the better but that may be because I have a low attention span but also no one wants to read a novel during a briefing.

Keep it short and to the point.

Secondly the content, obviously this is very important but often briefs are cluttered with information that lacks any type of relevance to the final task.

Finally the Proposition, easily the most important.

What's the best brief you've ever had and how many bad briefs do you have, would like to hear from you guys.

What ever happened to Takuma Sata

For those people that don't know who he is, Takuma Sato is/was an F1 driver.

Though now he seems to have switch his driver seat for a lounge seat, I don't think the get up is doing him any favours.

American fantasy football

Samsung SSD viral

little sprout

The Little Sprout™ from Eleanor Cleverly on Vimeo.

Another use for sheep?

The Greatest Minds in Advertising Join Forces - Red Nose Day 2009

What Makes a Good Creative Director?

The Denver Egotist writes a very good article about what makes a good creative director

Read here, this is part 1 of 2.

The credit crisis - visualised

Ever wonder how the credit crisis came to be?

This is a very well illustrated video featured on http://crisisofcredit.com/ explaining how everything came t be in simple human language.

Now you have something to talk about in the pub :)


The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.