Could this be the future of magazines

Below is a video for an electronic magazine produced by Esquire, it contains electronic ads which I think are quite cute.

The editor of esquire seems to think this is the future but how sustainable is an electronic monthly magazine or am I just not getting it, surely future development of eReaders would be a more viable option.

Enjoy

Microsoft and Seinfeld

So Microsoft have signed Seinfeld to do some ads, here's the first one in the series.

Initial thoughts are.............. WTF!!!.

Spanish olympic ad

So some of you may have seen the Olympic ad from the Spanish basketball team, if you haven't its below

There's been a lot of outrage about this ad and I can understand why, although I'm sure it's been done in jest; it's evident that the rest of the world doesn't think so.

The Spanish Olympic association have obviously jump to the defense of the players but you have to think who did sign this off and who actually thought this would be a good idea.

Obviously Spanish advertising doesn't really take much notice of research but to screw up on such a big stage I'm sure some one's head is going to roll over this. Already people are comparing this to other sporting incidents i.e. Lewis Hamilton and Theirry Henry.

I'm not sure this can be classed on the same scale as those incidents are quite malicious and this is supposed to "promote" the games. I'm sure this incident will blow over in no time but keep you eyes on sponsorship deal being dropped when some of the player return to the states.

So what do you all think?

How online advertising should be done - part 5

Part 5 - The follow through

So you've sold in your idea and now it's time to farm it out to designers and developers, so what do you do?

Be part of the process, it's more hard work I'm sure and yes I'm sure you're busy like the rest of us but lets take the point of view of the people that work around you. For everyone else it's just taking something and making it pretty.

I've been a designer and developer and it's frustrating, when all is said and done they are working to make you or the company look good so involve them, get people as excited as you are and make them work for you.

This seems like a very patronising statement but it does depend on how you look at it. You want the designers and developers to understand your idea and like how you would direct a TV ad or an animation you would work with the director and show them how you want the end user to react to your 'master piece'.

Let's be honest here a good designer will be able to make a master piece out of anything but I suppose what I am getting at is transferring the passion you have to the designer so that he/she knows what to do.

The same goes for developers, whether it is lines of code or user experience. I didn’t want to use this term but ‘any one can build a website’ but not everyone can build a website to engage a user. Developers know the latest and greatest in accessibility and user involvement on a site, describe the journey and direct them.

Well not sure what the next"How online advertising should be done" post will be. If any one would like any insight into the world of interactive leave me a comment.

How online advertising should be done - part 4

Never underestimate the importance of a good strategy, as creative's we tend to pass this responsibility over to planners or to media buyer to roll out (mediums).

DON'T.

Nobody knows your idea better than you, put the leg work into your ideas and run journeys (campaign) through your mind this will help you cover all bases.

Now this won't work for every creative director either, most see the strategy as garnish and a sign of a weak idea.

Me? Well regardless of this I would stick by this process, any one that believes that strategy is not part of the creative process is naive sure people have planners for a reason but to completely discount it in the thinking process is lazy and irresponsible.

I will post our strategy that got us second in "push the brief" on the next post.