Part 5 - The follow through
So you've sold in your idea and now it's time to farm it out to designers and developers, so what do you do?
Be part of the process, it's more hard work I'm sure and yes I'm sure you're busy like the rest of us but lets take the point of view of the people that work around you. For everyone else it's just taking something and making it pretty.
I've been a designer and developer and it's frustrating, when all is said and done they are working to make you or the company look good so involve them, get people as excited as you are and make them work for you.
This seems like a very patronising statement but it does depend on how you look at it. You want the designers and developers to understand your idea and like how you would direct a TV ad or an animation you would work with the director and show them how you want the end user to react to your 'master piece'.
Let's be honest here a good designer will be able to make a master piece out of anything but I suppose what I am getting at is transferring the passion you have to the designer so that he/she knows what to do.
The same goes for developers, whether it is lines of code or user experience. I didn’t want to use this term but ‘any one can build a website’ but not everyone can build a website to engage a user. Developers know the latest and greatest in accessibility and user involvement on a site, describe the journey and direct them.
Well not sure what the next"How online advertising should be done" post will be. If any one would like any insight into the world of interactive leave me a comment.
Friday, 1 August 2008
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