So some of you may have seen the Olympic ad from the Spanish basketball team, if you haven't its below
There's been a lot of outrage about this ad and I can understand why, although I'm sure it's been done in jest; it's evident that the rest of the world doesn't think so.
The Spanish Olympic association have obviously jump to the defense of the players but you have to think who did sign this off and who actually thought this would be a good idea.
Obviously Spanish advertising doesn't really take much notice of research but to screw up on such a big stage I'm sure some one's head is going to roll over this. Already people are comparing this to other sporting incidents i.e. Lewis Hamilton and Theirry Henry.
I'm not sure this can be classed on the same scale as those incidents are quite malicious and this is supposed to "promote" the games. I'm sure this incident will blow over in no time but keep you eyes on sponsorship deal being dropped when some of the player return to the states.
So what do you all think?
Tuesday, 19 August 2008
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