Spanish olympic ad

So some of you may have seen the Olympic ad from the Spanish basketball team, if you haven't its below

There's been a lot of outrage about this ad and I can understand why, although I'm sure it's been done in jest; it's evident that the rest of the world doesn't think so.

The Spanish Olympic association have obviously jump to the defense of the players but you have to think who did sign this off and who actually thought this would be a good idea.

Obviously Spanish advertising doesn't really take much notice of research but to screw up on such a big stage I'm sure some one's head is going to roll over this. Already people are comparing this to other sporting incidents i.e. Lewis Hamilton and Theirry Henry.

I'm not sure this can be classed on the same scale as those incidents are quite malicious and this is supposed to "promote" the games. I'm sure this incident will blow over in no time but keep you eyes on sponsorship deal being dropped when some of the player return to the states.

So what do you all think?

Olympics video follow up

Well as a follow up to my post about the BBC identity for the Olympic games; Campaign has done a vox pops research video about what people think.

Basically alot of people agreed with my initial opinion about the video i.e. Chinese story > China > Olympics > What? Looks great though.

Have a look at the video here.

The olympics are less than a week away.

And the BBC Olympic identity was launched last week. I have mixed feelings about this.

On one hand it's very well done and I have always liked the gorillaz style of illustration.

On the other hand I find that it stereotypes the Chinese in the sense it's a Chinese story. Actually come to think about it what does it have to do with the Olympics? It's not like the Olympics are coming to the west, it's going to the east!

Anyone that knows me know I am not so offended by these types of stereotypes but I can understand how some Chinese people can be slight iffy with this route because of the link. Hey I know what will be a good idea let's use Jackie Chan to commentate it whilst were on the subject of weak links.

Ahh well, here it is. Let me know if I'm being overly critical about this.