Tell them a story, story telling is great way you can captivate and have them hanging on your every word.
Louis Vuitton have a website called journeys, they go through the life of celebs not just now but on the way to becoming a star.
The site doesn't hard sell the brand but it does feel genuine and you do take that away with you after closing down the site.
The way the video has been shot and cut together is brilliant and it definitely gives you a sense of nostalgia and warmth.
The question is would I send this on? No I probably wouldn't, it's not a piece I would send off to my friends but it's definitely a well made piece that I will refer to.
The reasons are as follows. The site does its job well but it's not the type of site everyone will appreciate (class thing maybe), but what it does do is that it gives me a great warmth about the brand. Being LV it probably has a big association with being cold, rich etc. of course this doesn't change I still can't afford the damn stuff but it does change my mind about how the brand itself is placed.
Anyway I hope you'll enjoy it.
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