Well after you've found your potential match you need to find a way forward.
I have been told that working on mock briefs would be a good start but after a few meetings I am a bit perplexed about how they will be received from potentials.
One of the key concerns I have about showing mock work is intellectual rights. We all have this issue to be honest when showing our wares but I don't have an answer may be a few of you can suggest how you deal with it. Second of all is how you explain to potentials that its mock work.
I want to explain my last point in a bit more details as I have an example of this very same situation I have been put in previously. As potential employers they would like to see your that has either a. won pitches b. work that's actually run. This is a bit of a bummer for me as some of my best work is pitch stuff that hasn't run, this is due procurement and nothing to do with the level of creativity before you all comment.
My biggest thing is how to move this forward, am I seeing the wrong people, are there companies out there that will look beyond the political part of a job and purely see the creative for what it's worth?
I'll write up more about this journey as I go along.
Sunday, 27 July 2008
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