Today I think I'll write about one of my experiences as a creative, the topic is inspiration.
I'm sure most of you have one time or another felt this strain. When I talk about uninspired I don't mean coming up against a block where you can't come up with an idea, what I mean is when you wake up and you've lost that spark that gets you into work.
Well I have two techniques to get out of that:
- Change your job
Chances are you're probably used to the surroundings and nothing seems like a challenge anymore.
An observation I have made is that some agencies have a set style, if you've fallen into that style an you're constantly doing work for that style then your not going to be pushed, find somewhere that will push you creatively and don't be afraid to do the work you want to do, if you want to do it. - Get involved
Ed Morris once wrote "your not here to join the club, there isn't one" this is true but there is never any harm mingling with your colleagues. The reason for this is to grow your understanding of your industry.
Learn what each department does in the process:- Accounts - Learn more about the client, alot of the time there may be something about a client (quirks, likes etc), it might be insignificant but these are the guys that'll know how far you can push the boundaries.
- Traffic - Always the people to know, they control the work. You want the good projects? Get to know traffic
- IT - the guys everyone curses but why? Doesn't really effect every one on a day to day basis but when trouble comes and you don't have a mac. IT could be the difference between a half arsed scamped and a beautiful mac up.
- Accounts - they pay your wages so be nice
- Media (if you are lucky to have one) - These guys know where prime locations are to place your ads on TV, press, poster, online well just about everywhere. Also they will know what new formats are out, utilise this knowledge and be the first to use it.
No comments:
Post a Comment