Concepting for online - part 2

Concepting online edition.

Problems I have seen time and time again is that people see online as BTL, this usually means coming up with a layout a product shot and tons and tons copy.

WRONG!!

I narks me off that online is given this type of attention, with the amount of technology that can be used to make online great why are we still not as interested in it as if it were TV?

Any way I think what I am trying to say to all you people out there looking to get into online or looking for that killer angle to make you campaign great is that in online you can do anything.

It's true here's some examples:

• Online TV ads/webisodes
• Games
• Social networking
• Online treasure hunts

The list goes on, and then there's the way you execute the idea. We as an industry are probably only using a fraction of what the web is capable of.

The world of online is evolving and as creative we need to adapt and embrace and learn the new technologies and integrate them to our core ideas.

Next post will be integrated