Why does TV command such a high budget?
This is the burning question on my mind for the past few days; in terms of thinking and planning does it really command such a pull in budget?
The question comes about because if you compare budgets given to other mediums TV will always come out on top, now I know some of you are crying out saying cost of directors and actor etc. but bear in mind online doesn't command the same budget for say an online webisode or for viral, unfortunately the way I see it people expect a lot more bang for their buck for online.
Take for example an integrated campaign we are expected to run out press, online ads, online sites, stunts, events and maybe DM.
Do the budgets compare?
Very rarely but why is it that we are expected to do more with less, answers on a postcard
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