So mobile marketing is the topic today and I'd like to get some views on this.
With mobile marketing supposedly being the next biggest thing (I've been told it's the biggest thing for the last 3 years now) how are people going about using it?
I personally haven't had much exposure to it, just a few concepts hear and there to do with blue jacking which is basically sending ads through Bluetooth (not as scary as it sounds) and a few mobile games.
The question is "What would you be safe doing on your phone other than calling".
Analysts predict shopping, social networking etc. but how safe would you being doing these things.
Personally I wouldn't and I wouldn't want to sell a concept into a client until I felt safe enough that these types "data" related services have the security to give me piece of mind. Moreover would you or your audience react well to a mobile campaign?
Tuesday, 8 July 2008
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