I know a lot of people are going online TV and it's true what they say
"Entertainment is king"
So with that Tommy has taken an MTV format and branded it Tommy Hilfiger. Just doing that as branding exercise is not easy but it's also execute so well through the technology.
And like I said in the previous post about user participation, they get the user enticed by giving you the chance to attend live session with the artist.
An excellent branding piece.
No comments:
Post a Comment